After decades of collective internal and agency marketing experience, we at Serfwerks became increasingly discontent with the traditional marketing/advertising/design agency model. For years we consumed the culture of selling & developing marketing campaigns and projects, blissfully unaware of greater business realities or at least too afraid of the answers to the more difficult questions. Upon taking jobs in internal marketing departments, those previously camouflaged realities began to creep ever so subtly into our periphery. Now, rather than blindly creating marketing campaigns and collateral that were just cool or innovative, the campaigns and collateral had to do their job by contributing to the bottom line. Suddenly phrases such as "we can't measure that" and "there is no way of knowing" would no longer suffice. The care free days prior to accountability were over.
Accountability and Results
We determined that marketing should be as accountable for its performance as any other function within an organization. If the sales guys don't sell, they get fired. If marketing doesn't achieve its ends, it starts on a new campaign. So, we determined to build the tools necessary to make marketing accountable for its performance without sacrificing good design all while achieving significantly improved results.
Founded in 2006, Serfwerks brings any business accountable marketing and award-winning design expertise to achieve results. We not only help you understand if your marketing is working, but we also help you significantly improve your marketing's performance to affect your bottom line.
Are your marketing efforts paying a return? Are ready to take your marketing to the next level? Contact Us