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Mountain View Endodontics
Any start-up business, whether it be a dental specialist, professional service, or boutique retailer, needs to build business and start generating revenue as quickly as possible. Rather than resulting to the typical tactics used by many in the dental industry, Mountain View Endodontics contracted with Serfwerks to design a neo-professional corporate identity that instantly distinguishes the practice from so many in its industry. Serfwerks also developed a progressive Web site and an introductory marketing kit delivered in a cost-effective, attention-demanding package. The package was followed with a series of postcards touting the practice's superior service, cutting-edge practices, and technological advances.
The preliminary campaign phase obtained a response rate of approximately 60%. Within a few short months from its founding, Mountain View Endodontics had already achieved 85% patient capacity.
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Break the Mold
