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SKS, Inc. Petroleum Distributors
In a commodity-driven market, competition is fierce and value perception is everything. That's why Escondido, CA-based SKS, Inc. Petroleum Distributors turned to Serfwerks to design an online system of technological solutions to provide its customers with value-added services. These services included online account management and reporting. The online account management system not only improved the level of service SKS provides its customers, but also portrays the company as a cutting-edge provider of petroleum and fuel services leaving behind its former perception as a "good-ol-boy", "that's-the-way-it's-always-been-done" type of company by its audiences.
Upon being introduced to the interface designed by Serfwerks, SKS' client perception improved instantly, measurably, and significantly. The raving client reviews proved the impact and effectiveness of the system’s design. It made a significant contribution to creating a favorable distinction for SKS in the mind of its customers. A well-designed product or service can provide immediately improved client perception - an immediate return and lasting value.
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