Our award-winning design services help organizations succeed because rather than just mocking up a few creative ideas, we follow an objective-driven creative process that gets results. One of our clients recently acquired an account after their client compared their Web site to that of a a much larger, more sophisticated competitor. The customer said simply, "You looked more trustworthy."
The design process begins by using a creative brief to identify the business and marketing objectives for which the project is intended. Target audiences, positioning strategies and functionality requirements are then outlined and expounded. A visual audit of your existing branding is performed. Where applicable, performance of previous marketing tactics is analyzed to identify areas of improvement. Schedules and other project specifications are also defined.
Based on the information collected in the discovery process, the concepting stage begins with the exploration of appropriate visual design. Content is developed if necessary while preliminary design directions are created.
Several design directions are presented and the differences and advantages of each direction are enumerated. You provide feedback that will be used to further refine the design.
After your selection of a design direction, your feedback is implemented. Designs are further refined by flowing in final content and imagery. For Web site and multi-media projects, programming begins and functionality is tested. For print projects, print estimates are procured and print production is coordinated. After a round or two of refinements, a final proof is provided for your approval.
Final files are prepared for implementation. Print files are sent to press. Logos are built out in several needed file formats. Web sites are taken live. Advertising is sent to the appropriate media outlets.
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"Cutting-edge technology is not enough. Our products are roughly in the same price category as our competitors’. Design is what sets our products apart. Design creates the experience that is most directly related to the customer’s needs—the visual aesthetics, the interface between the product and the use; the creation of the right environment."
— Joseph M. Hogan, CEO of GE Healthcare Technologies