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Effective public relations is an invaluable tool to help you get the word out and build credibility. Serfwerks follows a proven system to help you utilize PR in your marketing strategy. Serfwerks develops a comprehensive media strategy that includes the following:
- Identify Media Utilization Objective
a. What are your goals?
b. What media are best suited to help you achieve those goals?
- News Opportunities
a. Identify news value
of your process, innovation, or other news item
b. Research industry awards, speakers bureaus and community involvement opportunities
- Media Procurement
a. Develop Media List
b. Procure editorial calendars
- Media Pitch
a. Develop news releases
b. Distribute news releases
c. Pitch news stories
d. Track the publication of releases
- Media Training
a. Dealing with the media
b. Development of talking points
c. Avoiding shameless promotion
 See Public Relations Case Study
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