Data lay the foundation for understanding marketplace considerations and customer motivation. Without this information, you can never be sure if your marketing is as effective as it should be, or if you're saying is driving behavior. Market research is also a vital part of understanding the impact your marketing efforts have made on your target market. With graduate-level training in statistics and research methods (both quantitative and qualitative), we provide a range of formal and informal market research services to measure and understand anything and everything regarding your marketing process.
Research Services Include:
- Experimental research
- Focus groups
- Observational using techniques
- Pre- and post- measurement; A, B testing using control and experimental groups
- Content analysis
- And more
The Research Process
Every study or research project takes a unique form. However, all research should follow a simple process to ensure accuracy and validity of the data.
- Identify Primary Research Question:
Every research project begins with the identification of the primary research objective. What is it that we want to measure or understand?
- Research Design:
The research method(s) (e.g. focus group, surveys, interviews, etc.) is determined along with the units of analysis/subjects as well as the sample method to be used. Techniques such as A, B testing and pre- and post-testing are analyzed and applied where appropriate.
The research instrument is developed and the implementation of the research method is fleshed out. Qualitative and quantitative measures are determined.
The research is conducted.
Findings are analyzed and presented.
See Market Research Case Study
"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint.."
— John Romero