|It’s no surprise that dentists are not immune to many of the problems faced by all small business, particularly when confronting the marketing of their practice. A recent study conducted by Serfwerks Marketing Academy of more than 50 dentists located in the Boise, Idaho metro area, unveiled that, like most small businesses, the proprietor (in this case the dentist) is most frequently the individual within the practice responsible for both making marketing decisions (see Figure 1)and implementing any of the business’s marketing efforts (see Figure 2). Continue reading 'Marketing Status of Boise-Area Dental Practices'»|
Category > Serfwerks News
Serfwerks’ principal and co-founder, Nate Gibby, has been invited to participate as a judge in the GrowAmerica Springboard entrepreneurial competition to begin March 13, 2012 and conclude May 21,2012.
The GrowAmerica Springboard competition gives Utah-based entrepreneurs, start ups and other small businesses the opportunity to compete for cash and service prizes to help the grow their business. Companies are split into three categories, including idea, start up and growth. Three rounds of judging will determine the winners from each of the three categories.
Gibby will judge both the second and third rounds to help select those companies who will advance through the competition. The judging duties for the second round include the review and scoring of business plans submitted. The judging of the second round consists of rating three-minute oral presentations and a four-minute Q&A session.
“Utah is full of great entrepreneurial companies and being a part of the competition will be a great experience,” said Gibby. “I look learning more about the business concepts these entrepreneurs bring to the table.”
By many, marketing seems like a mystic art form full of ambiguous and unvalidated metrics; creative gurus; and flavor-of-the-month tactics. Marketing should be no different than any other business function and held to the same levels of accountability and profitability. To think of marketing any other way is a less effective and negligent business practice.
Sophisticated marketers are able to de-mystify marketing by using research, statistical analysis, effective strategy, efficient tactical mixes, and continuous refinement in an effort to create marketing campaigns that provide measureble and attributable positive return on marketing investment. De-Mystifying Marketing will help you become a sophisticated, analytical, innovative, and effective marketer.
Join us for the De-Mystifying Marketing Workshop
Date: April 7th
Time: 9am to 1pm
Location: Salt Lake Community College Miller Campus (9750 So. 300 West, Suite 330) in Sandy, UT.
Your business may qualify for a discounted rate to this event and other Custom Fit events. Custom Fit is a state operated provider of training services for small businesses. Full priced admission is $126 per person. For more information regarding Custom Fit qualification and/or to sign-up for this event contact:
Custom Fit Salt Lake County
801.957.5293 or SPEDRegistration@slcc.edu