Boot-strapped Marketing

In a tight economy, marketing is frequently one of the first expenses to get cut. However, studies have shown that companies that maintain or increase marketing spending during a recession increase their market share after the recession. Sponsored by Signature Press, The Boot-strapped Marketing course helps companies understand the most effective methods of marketing on a tight budget while getting the most out of their marketing spend. With offerings that include both business-to-business (B2B) and business-to-consumer (B2C) sessions, there is plenty of content customized to your unique needs. With discounts available of up to 50% of the registration price for qualifying companies, this will be the best investment you make in your marketing all year.
This seminar covers area such as:

  • Marketing ROI performance management
  • Lean (aka “inexpensive”) marketing techniques
  • Low-cost, high yielding marketing tactics
  • Customer segmentation analysis
  • “Measure.Create.Effect” methodology
  • Business-to-business (B2B) and business-to-consumer (B2C) tracks
  • Much, much more

December 2, 2011
Signature Press Offices
155 North Redwood Road
North Salt Lake, UT 84054

Business-to-Business Track: 9 a.m. to 12 p.m.
Business-to-Consumer Track: 1 p.m. to 4 p.m.

Skills

  • Statistical analyses
  • 360 Degree Marketing Analysis
  • 360 Degree Design Analysis

Knowledge

  • Strategy v. Tactics
  • Pitfalls of traditional marketing
  • Effective marketing tactics
  • Measure.Create.Affect Methodology

Abilities

  • Measure the effectiveness of marketing
  • Create high impact marketing strategies
  • Create or direct effective and creative design
  • Optimize a campaign’s tactical mix with lean marketing and ROI analysis
  • Think through marketing issues critically and strategically

All marketing professionals and small business owners who want to maximize every marketing dollar and measure their return on investment. Serfwerks also recommends that others in your organization that may participate in marketing decisions attend this seminar as to get a better idea as to how to be actively engaged in stretching marketing investment.

With both Business-to-Business (B2B) and Business-to-Consumer (B2C) sessions available, the content of this course is customized to match your unique marketing needs.

Nate Gibby

Nate has spent more than a decade providing marketing services to hundreds of companies. He has been a guest lecturer on various marketing topics at the University of Utah, Westminster College, Brigham Young University, Utah County Small Business Development Center, and the Utah Valley Chamber of Commerce.

He also taught marketing training courses for professionals in the University of Utah’s department of Academic Outreach and Continuing Eduction and is currently working on a private/academic partnership with Westminster College.

He founded Serfwerks in 2006 to provide businesses with the ability to measure and significantly increase their marketing performance. Prior to founding Serfwerks, he served as the director of marketing for Costa Vida Fresh Mexican Grill, a restaurant franchise of approximately $20 million in annual sales. He worked as a marketing consultant for Salt Lake-based marketing services agencies Skogen Group and Senergy.

With an undergraduate degree in public relations and a graduate degree in public administration, Nate’s unique educational background complements his marketing experience by adding skills in research, qualitative and quantitative analysis, and organizational behavior/psychology. He also has extensive writing experience, having written for many of his clients, Utah Spirit Magazine, and a contributing editor of AdNews Magazine.

Bryce Hinckley

For over 30 years, Bryce has specialized in marketing highly targeted companies such as: software development, financial planning, printed circuit board manufacturing, travel industry, digital duplication, food manufacturing, scientific laboratories, consultant firms, and a variety of other specialized clients.

Bryce has focused his efforts on building market presences for small to mid-sized companies that sell their product or services to other businesses. Business to business (B2B) marketing requires more than flashy graphics—it requires a company to build a clear market position and execute highly targeted tactics. Consistently and clearly communicating that position through print and social media, Internet, packaging, and graphic design builds a brand that sticks in the minds of your target market.

Bryce has developed one of the most successful B2B marketing strategies implimented on the market today. Resulting in unheard of results.

He knows how to develop business and marketing plans to bring the products to the market place and he is able to communicate the postioning very clear and direct.

Price: $345 (You may qualify for discounts of up to 50%)

Included with your registration:

  • Three hours of marketing instruction
  • Workbook
  • Supplemental learning materials
  • Toolkit
  • Food

Contact Signature Press to receieve a promo code that will get you $100 off the registration price. You may also qualify to have a portion of your registration subsidized through CustomFit. Call us at 801.649.4057 for more details.

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