Naming

Names have equity. That's why no matter how much of a disservice your parents did you, you're not changing your name. However, appropriately naming your organization, product or event gives you the chance to build credibility, recall and so much more by simply starting out with the right name. Serfwerks' naming process helps you objectively determine a great name for your organization or event — one that's appropriate, distinctive, memorable and functional. We even tell you if the trademark is available. So, even if you don't like the way your parents named you, your organization, product or event name can hit the mark.

Here are several examples of organizations or events that we've named:

• Root Endodontics: Root canal specialists
• Correspond: Hand-made, customized greeting cards
• Interchange: Annual business meeting for leaders of heavy construction companies
• C.C. Chiffonier: Producer of high-end baby accessories sold in European boutiques