Data are king. With the right data you can engage constituents and modify perception and behavior. Without the right data, you could spend a lot money and time peddling products & services that are at best misaligned with constituent needs and perceptions or at worst completely out of the ball park. For example, is the "here-to-remain-anonymous" hotel chain that positions it hotel as the tallest in the world likely to get you to make a reservation simply because their hotel is tall?
Serfwerks market research services triangulate your perspective with that of your customers and your competitors. Understanding your marketplace from a 360º gives you the edge you need to succeed. From surveying to focus groups and interviews, Serfwerks develops a range of research strategies and tactics to uncover your constituent's most salient concerns as well as identify opportunities within the competitive dynamics.
Serfwerks has provided research services to many companies, including the following (click on the link for a full description):
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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
— Phillip Kotler
*Performed by Serfwerks' principal in conjunction with another agency.