Marketing Strategy
Our marketing strategies have one objective—achieve results. Each strategy is uniquely developed to meet your unique business challenges. In developing your marketing strategy, we follow a proprietary five-step process proven to produce results (and other great words that start with "p").

1. Previous Performance Analysis
2. 360º Environmental Analysis
3. Strategy Development
4. Creative Execution
5. Evaluation & Re-introduction

We've provided marketing strategies for dozens of companies of various sizes and industries. Below are a few of those companies. Click on the name to learn more about how we've helped them.

• Interchange by Clyde Companies
  Clyde Companies, parent company to several +$100 million plus heavy construction companies, hosts an annual business meeting for its top ~300 managers. Serfwerks developed the marketing strategy and collateral that helped transform the event from a corporate get together to a serious leadership event taken seriously by the entire company. “The signage and other event materials provided by Serfwerks took our annual business meeting from a friendly get-together to a big-time corporate event that we could be proud of," said Tim Newhard, Clyde Companies' learning technology manager.
• Mälstrom Salon
  Looking to take the hair and beauty services retailer to the next level, Mälstrom contracted with Serfwerks to develop its marketing strategy. After carving out its positioning and marketing strategy, Serfwerks used a combination of grass roots events, networking and direct marketing to help the salon achieve significantly high revenues in six out of the next eight months.
• Med USA
  As a serious regional contender in medical billing and reimbursement services, Med USA needed to formalize its marketing plan to secure its future growth. Serfwerks' market research helped the company understand its customers' needs and preferences while establishing a positioning strategy to differentiate it from competing services and products.
• Mountain View Endodontics
  As with any start-up business, this endodontic (root canal) practice needed to ramp up business as soon as possible. With Serfwerks' help, Mountain View Endodontics was able to establish a brand that stood out in the dental industry while employing both conventional and unconventional direct marketing tactics that demanded the attention of the target audience. Consequently, the campaign generated a response rate of approximately 60% and took the practice to 80% capacity within a few short months.

Learn More About Marketing Strategies

"We read advertisements to discover and enlarge our desires. We are always ready – even eager – to discover, from the announcement of a new product, what we have all along wanted without really knowing it."