Marketing De-mystified Workshop 

By many, marketing is full of ambiguous, unvalidated metrics, and flavor-of-the-month tactics. Marketing is no different than any other business function and should be held to proper levels of accountability and ROI. Sophisticated marketers are able to de-mystify marketing by using research, statistical analysis, effective strategy, efficient tactical mixes, and continuous refinement in an effort to create marketing campaigns that provide a measurable ROI. No matter what level of marketer you are, our De-Mystifying Marketing Seminars will help you to become a more sophisticated, analytical, innovative, and effective marketer.
This seminar covers area such as:

  • Marketing performance management
  • Identifying & avoiding common marketing pitfalls
  • Lean (aka “inexpensive”) marketing techniques
  • Low-cost, high yielding marketing tactics
  • Customer segmentation analysis
  • “Measure.Create.Effect” methodology
  • Cutting-edge methods of leveraging customers to generate leads
  • Much, much more

May 3, 2012

8 a.m. to 12 p.m.
Davis Applied Technology College
550 East 300 South, Room 2007
Kaysville, UT 84037


  • Statistical analyses
  • 360 Degree Marketing Analysis
  • 360 Degree Design Analysis


  • Strategy v. Tactics
  • Pitfalls of traditional marketing
  • Effective marketing tactics
  • Measure.Create.Affect Methodology


  • Measure the effectiveness of marketing
  • Create high impact marketing strategies
  • Create or direct effective and creative design
  • Optimize a campaign’s tactical mix with lean marketing and ROI analysis
  • Think through marketing issues critically and strategically

Those responsible for marketing in their organization with less than 3 years of working experience. We also recommend brand managers, marketing account managers, advertising managers and other marketing business professionals looking to understand how to measure marketing ROI and understand how marketing fits into the business and sales cycle.

Nate Gibby

Nate has spent more than a decade providing marketing services to hundreds of companies. He has been a guest lecturer on various marketing topics at the University of Utah, Westminster College, Brigham Young University, Utah County Small Business Development Center, and the Utah Valley Chamber of Commerce.

He also taught marketing training courses for professionals in the University of Utah’s department of Academic Outreach and Continuing Eduction and is currently working on a private/academic partnership with Westminster College.

Nate co-founded Serfwerks in 2006 to provide businesses with the ability to measure and significantly increase their marketing performance. Prior to founding Serfwerks, he served as the director of marketing for Costa Vida Fresh Mexican Grill, a restaurant franchise of approximately $20 million in annual sales. He worked as a marketing consultant for Salt Lake-based marketing services agencies Skogen Group and Senergy.

With an undergraduate degree in public relations and a graduate degree in public administration, Nate’s unique educational background complements his marketing experience by adding skills in research, qualitative and quantitative analysis, and organizational behavior/psychology. He also has extensive writing experience, having written for many of his clients, Utah Spirit Magazine, and a contributing editor of AdNews Magazine.

Bryce Hinckley

For over 30 years, Bryce has specialized in marketing highly targeted companies such as: software development, financial planning, printed circuit board manufacturing, travel industry, digital duplication, food manufacturing, scientific laboratories, consultant firms, and a variety of other specialized clients.

Bryce has focused his efforts on building market presences for small to mid-sized companies that sell their product or services to other businesses.

Business to business (B2B) marketing requires more than flashy graphics—it requires a company to build a clear market position and execute highly targeted tactics. Consistently and clearly communicating that position through print and social media, Internet, packaging, and graphic design builds a brand that sticks in the minds of your target market.

Bryce has developed one of the most successful B2B marketing strategies implimented on the market today. Resulting in unheard of results.

He knows how to develop business and marketing plans to bring the products to the market place and he is able to communicate the postioning very clear and direct.

Price: $250

This price includes:

  • 4 hours of instruction
  • Workbook
  • Supplemental learning materials
  • Toolkit
  • One-hour consultation to help you implement your marketing strategy.
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