Marketing a dental practice requires a knowledge of the unique challenges that dental practioners face when it comes to marketing.

Enter Serfwerks Marketing Academy (SMA).

Using our “Measure.Create.Effect” methodology, combined with our experience in the dental industry has allowed us to create this one of a kind training course. This intense two day course will show you how to use data driven techniques so you can focus on your marketing efforts and use the right tools to promote your practice.

Also as part of this educational course, SMA will provide guest speakers from industry experts from such fields as search engine optimization, printing and public relations. These experts will present how to best use their respective tools to use in marketing your practice.



  • Statistical analyses
  • 360 Degree Marketing Analysis
  • 360 Degree Design Analysis


  • Strategy v. Tactics
  • Pitfalls of traditional marketing
  • Effective marketing tactics
  • Measure.Create.Affect Methodology


  • Measure the effectiveness of marketing
  • Create high impact marketing strategies
  • Create or direct effective and creative design
  • Optimize a campaign’s tactical mix with lean marketing and ROI analysis

Think through marketing issues critically and strategically

We recognize that most practices do not have a marketing staff or individual that supports only marketing related issues. Serfwerks Marketing Academy suggests that:

  • Office Managers
  • Front Desk Staff
  • Practicing Doctors

Allowing multiple staff members to attend this course will allow them to understand the unique marketing challenges a dental practice experiences and how to best participate in marketing your practice.

Nate Gibby

Nate has spent approximately a decade providing marketing services. He has been a guest lecturer on various marketing topics at the University of Utah, Westminster College, Brigham Young University, Utah County Small Business Development Center, and the Utah Valley Chamber of Commerce.

Prior to founding Serfwerks, he served as the director of marketing for Costa Vida Fresh Mexican Grill, a restaurant franchise of approximately $20 million in annual sales. He worked as a marketing consultant for Salt Lake-based marketing services agencies Skogen Group and Senergy. He also taught marketing training courses for professionals in the University of Utah’s department of Academic Outreach and Continuing Eduction and is currently working on a private/academic partnership with Westminster College.

With an undergraduate degree in public relations and a graduate degree in public administration, Nate’s unique educational background complements his marketing experience by adding skills in research, qualitative and quantitative analysis, and organizational behavior/psychology. He also has extensive writing experience, having written for many of his clients, Utah Spirit Magazine, and a contributing editor of AdNews Magazine.

Price: $2,500 per person

This price includes:

  • 2 days of instruction
  • workbook
  • supplemental learning materials
  • toolkit
  • one on one training
  • meals and snacks
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