Dental Office Manager Marketing Training

Turn Your Office Manager Into Your Marketing Manager (For Dental Practices)

Our research indicates that more than 50% of dentists implement any marketing efforts in which their practices engage. This workshop helps the dental practice by providing unmatched marketing training exclusive to the dental practice to empower a dental office manager with marketing tools and knowledge to significantly improve the the practice’s marketing results.The two-day workshop gives dental support employees with little to no marketing experience skills previously available only to sophisticated marketers. They’ll learn to conduct market research, statistically analyze marketing performance, develop new & effective marketing strategies, and make tactical efforts more effective. This workshop will help you market your practice more effectively while making sense of the numerous alternatives available.
This seminar covers area such as:

  • Dental-specific best practices
  • Marketing performance management
  • Identifying & avoiding common marketing pitfalls
  • Lean (aka “inexpensive”) marketing techniques
  • Low-cost, high yielding marketing tactics
  • Customer segmentation analysis
  • “Measure. Create. Effect” methodology
  • Cutting-edge methods of leveraging customers to generate leads
  • Appropriate Market Research
  • Positioning & Strategy Development
  • Much, much more
Contact Treasure Valley Endodontics for a promo code worth up to 20% off your registration.

The course includes two, six-hour training sessions held on:
Friday, September 14th, and Friday, October 12th, 2012
9 a.m. to 3 p.m. (lunch included)
4207 Clocktower Drive
Caldwell, ID

Skills:

  • Statistical analyses
  • 360 Degree Marketing Analysis
  • Dental Marketing Performance Management

Knowledge:

  • Strategy v. Tactics
  • Pitfalls of traditional dental marketing
  • Effective marketing tactics
  • Measure.Create.Affect Methodology

Abilities:

  • Measure the effectiveness of marketing
  • Create high impact marketing strategies
  • Create or direct effective and creative design
  • Optimize a campaign’s tactical mix with lean marketing and ROI analysis
  • Think through marketing issues critically and strategically

We recognize that most practices do not have a marketing staff or individual that supports only marketing related issues. Serfwerks Marketing Academy suggests that attendees from your office include:

  • Office Manager or Marketing Manager
  • Practicing Doctors

Allowing multiple staff members to attend this course will allow them to understand the unique marketing challenges a dental practice experiences and how to best participate in marketing your practice.

Nate Gibby

Nate has spent more than a decade providing marketing services to hundreds of companies. He has been a guest lecturer on various marketing topics at the University of Utah, Westminster College, Brigham Young University, Utah County Small Business Development Center, and the Utah Valley Chamber of Commerce.

He also taught marketing training courses for professionals in the University of Utah’s department of Academic Outreach and Continuing Eduction and is currently working on a private/academic partnership with Westminster College.

Nate co-founded Serfwerks in 2006 to provide businesses with the ability to measure and significantly increase their marketing performance. Prior to founding Serfwerks, he served as the director of marketing for Costa Vida Fresh Mexican Grill, a restaurant franchise of approximately $20 million in annual sales. He worked as a marketing consultant for Salt Lake-based marketing services agencies Skogen Group and Senergy.

With an undergraduate degree in public relations and a graduate degree in public administration, Nate’s unique educational background complements his marketing experience by adding skills in research, qualitative and quantitative analysis, and organizational behavior/psychology. He also has extensive writing experience, having written for many of his clients, Utah Spirit Magazine, and a contributing editor of AdNews Magazine.

Bryce Hinckley

For over 30 years, Bryce has specialized in marketing highly targeted companies such as: software development, financial planning, printed circuit board manufacturing, travel industry, digital duplication, food manufacturing, scientific laboratories, consultant firms, and a variety of other specialized clients.

Bryce has focused his efforts on building market presences for small to mid-sized companies that sell their product or services to other businesses.

Business to business (B2B) marketing requires more than flashy graphics—it requires a company to build a clear market position and execute highly targeted tactics. Consistently and clearly communicating that position through print and social media, Internet, packaging, and graphic design builds a brand that sticks in the minds of your target market.

Bryce has developed one of the most successful B2B marketing strategies implimented on the market today. Resulting in unheard of results.

He knows how to develop business and marketing plans to bring the products to the market place and he is able to communicate the postioning very clear and direct.

Price: $1,200

Your Registration includes:

  • Two seats at the workshop (Office Manager & Dentist)
  • 12 hours of instruction (Less than $50 per training hour)
  • Workbook
  • Supplemental learning materials
  • Toolkit
  • Lunch
  • Exclusive discounts to graphic design & web development services.
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